I had the privilege of hearing the recruitment rules used by 10 business owners with a combined $760m net worth. Here they are: 1. Define the role: To enhance your chances of success, identify the gaps in your business or processes. Consider if you're combining too many responsibilities into one role. This could limit your potential candidate pool. 2. Make the job advertisement the best sales page you have: Write compelling copy that resonates with potential candidates. Just as you map customers pain points, do the same with the candidates. 3. Use talent dense hiring channels: Avoid large job boards, they're a waste of time and money. Instead, focus on outreach, referrals, social media and niche job boards. In short, they follow the basics of marketing: Share a compelling message with a defined audience on the highest ROI channels available. Anything you would add?