Ad review - AI Made Easy 1/1-1/13/24 · Automagically With Tammy P

Justyna Nielsen

14d ago (edited) in Ad Question ⚒️

Ad review - AI Made Easy 1/1-1/13/24

@Tammy Pereira

. Here are results from my most recent ad for AI Made Easy Summit.

Total 31 leads. $111 spent.

Looks like my Cost per lead is $3.6 which is the lowest I've had for ads from this summit so far.

My CTR-All is 7% which I read as good as above 3%.

CTR-Link Click Through is 2.8% (which I'm reading as good as it's above 1% so interested audience).

But my CPM cost per 1000 impressions is high $62, If I remember correctly it should be under $40.

Impressions: 1,797

Rach 1,197.

Link clicks: 51 but 31 total leads. So that means only 60% became leads of of those who clicked, right?

*By country

I added Canada this time and 10 leads were from Canada, 21 from USA. My Canadian audience had cost per lead $3.34, USA $3.67.

*By Gender:

12 leads were women, 18 men.

*By Age:

12 ages 45-54

9 ages 55-64

4 35-44

3 25-34

4 65+

*By Platform:

16 from Facebook Mobile App

5 from IG Feed

2 IG Stories

4 Mobile web feed

1 FB reel

1 Desktop feed

My Audience was:

Age:

35 - 65+

People who match:

Interests: Dean Graziosi, Coaching, Amy Porterfield, Seth Godin, iPEC Coaching, Brené Brown, Jack Canfield, Rich Dad, Wellness Coach, Female Entrepreneur Association, Brendon Burchard - Live. Love. Matter., Marie Forleo or Russell Brunson, Behaviors: Facebook Page admins, Job title: Certified Health Coach or Life coaching

Winning creative conclusions:

"Click to start watching now" was the best headline (24 clicks), CPR $3.05
Worst headline was "GET FREE ACCESS TODAY" - Cost per result was $9.56!
SIGN UP was the best performing CTA 26 clicks as opposed to Learn More got 4 clicks
Best performing image was the one with all speakers featured 23 leads

****Question: What can I do to make the CPM lower? ANything else that stands out or any advice?

I want to re-run it with tweaks, should I change up the audience?

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