When selecting your target audience, how many categories should you choose and how many categories should you choose for interests? Is it possible to select too many?

Hi @Tammy Pereira - I'm going through the training on $5 a Day Group Growth Ad and running into problems. I was able to make the Canva graphic though just so you're aware, the template you provided isn't fully editable - not sure if that was intentional or not but I was able to use a mock template that I got elsewhere. Once that was done, I went to the next video. It is an older video and it started off by saying, 'I've gone through how to set up an engagement video in the previous video' - but actually, that isn't covered so far. But that's fine. The training then explained that we were going to grow our group by Boosting it and your video showed us an option called 'Promote Group'. That feature is no longer available in the group settings as far as I can see so now I'm stuck. Can you please let me know what the instructions are to promote my group using Boost or an Engagement ad? Thanks so much!

Hi @Tammy Pereira - I have tried to create the FB Ad using a bit.ly link but it's still not working. See screenshot. Also, your training cuts out when you go to create the bit.ly link and we can't see what happens next - just so you know.

When I'm creating ad copy, I typically test FIVE different versions. ONE long form ad copy ONE medium form ad copy THREE short form ad copy ALL with very strong call to action Some ways you can create your ad copy: Use curiosity Pull from existing ads / email subjects Look for ideas in the Ad Library Let Meta AI create alternate copy ideas for you Here is an example google doc with ad copy versions - feel free to save a copy for yourself: https://docs.google.com/document/d/14k-sQrMzJa_xV36C02RRT3n4dHJVbkMAYQ0hP1J-xvk/edit?usp=sharing Watch this video for details: https://vimeo.com/1033173323/9da1d3fdbd?share=copy

Hi @Tammy Pereira . Here are results from my most recent ad for AI Made Easy Summit. Total 31 leads. $111 spent. Looks like my Cost per lead is $3.6 which is the lowest I've had for ads from this summit so far. My CTR-All is 7% which I read as good as above 3%. CTR-Link Click Through is 2.8% (which I'm reading as good as it's above 1% so interested audience). But my CPM cost per 1000 impressions is high $62, If I remember correctly it should be under $40. Impressions: 1,797 Rach 1,197. Link clicks: 51 but 31 total leads. So that means only 60% became leads of of those who clicked, right? *By country I added Canada this time and 10 leads were from Canada, 21 from USA. My Canadian audience had cost per lead $3.34, USA $3.67. *By Gender: 12 leads were women, 18 men. *By Age: 12 ages 45-54 9 ages 55-64 4 35-44 3 25-34 4 65+ *By Platform: 16 from Facebook Mobile App 5 from IG Feed 2 IG Stories 4 Mobile web feed 1 FB reel 1 Desktop feed My Audience was: Age: 35 - 65+ People who match: Interests: Dean Graziosi, Coaching, Amy Porterfield, Seth Godin, iPEC Coaching, Brené Brown, Jack Canfield, Rich Dad, Wellness Coach, Female Entrepreneur Association, Brendon Burchard - Live. Love. Matter., Marie Forleo or Russell Brunson, Behaviors: Facebook Page admins, Job title: Certified Health Coach or Life coaching Winning creative conclusions: - "Click to start watching now" was the best headline (24 clicks), CPR $3.05 - Worst headline was "GET FREE ACCESS TODAY" - Cost per result was $9.56! - SIGN UP was the best performing CTA 26 clicks as opposed to Learn More got 4 clicks - Best performing image was the one with all speakers featured 23 leads ****Question: What can I do to make the CPM lower? ANything else that stands out or any advice? I want to re-run it with tweaks, should I change up the audience?