Why You Need To Know How To Use "ESPs" As A Copywriter

👉 Question:

From @Yugha - "After I got the client, which email should I use to send emails to customers? How to get customers email? Can anyone help me with this?"

👉 Answer:

A lot of people ask this so I'll clear things up...

What is an email list?

An email list is a list of contacts that someone gathers legally usually via an opt-in form. Think like, you go to a website and they ask for your email address so you can get 10% off.

That's an example of how you build a list, which is who you send emails to using an ESP (email service provider).

This ESP allows you to send your one email to every single contact on that email list at once.

Who's email address do you use to send emails to?

You'll use the email address of your client, which is registered for the ESP.

For example: they sign up to the Active Campaign with test@ test.com, then you send emails from test @test.com (once it's all verified and stuff).

This is the simplest way I can put it

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