I've adjusted my niche and content multiple times.
Sometimes, the videos just didn’t hit, other times, I realized I didn’t enjoy making them or had no real way to make money from them beyond sponsorships or ads.
There’s no magic fix for this.
What’s helped me the most is talking things out with people—on calls, in-person, whatever works. The more feedback you get, the clearer things become.
When I pivoted from videography to coaching creators, I kept hitting dead-ends. It wasn’t until I truly clarified who my audience was and what they needed that things started to click.