Just watched the newest Objection Box video where Bill Walsh breaks down the 4 fears a prospect might have in sales calls. Here's a short explanation that I took away from the vid:
Me : Fear of the salesperson, “I've been scammed before” “just met you feel uncertain about committing”
You : Fear of the prospect, “little bit uncertain/apprehensive about investing this type of capital in myself”
Yesterday : Fear of before, “I've invested before and I didn't get the outcome I was wishing for”
Tomorrow : Fear of commitment, “never done this in the past” “unsure whether I can build an online business”