Paid ads are not the silver bullet that almost every marketer spruiks to business owners, though there is definitely a place for them in your marketing stack. Over the past 10 years I have invested well over $500,000 on ads and before that I spent thousands a week before digital really kicked off. I say most agencies because people like @Aaron Parkinson has one of the best agencies on the planet, we have worked together for a while. He is one of the few that will tell you how it is, I have complete trust in his team and him. If you are in any of Cole Gordon's programs, you will know Aaron from running his ads calls. The main lesson is that if you want to grow a highly engaged, loyal audience who know like and trust you - there is really only one way. Produce organic content and build your audience. When that works then you use ads to amplify your message and drive conversions faster, at much less cost to a warm audience. That may take 1-2 years and for many people that is too far in the future so they don't invest. Yes there are methods of getting there faster, they require a complete commitment to a platform, you have to be a weapon at creating content and responding to it. It also depends on your aim - ie how quick do you want a business to support you financially, what are your short, medium and long terms goals. Everyone is different. Yes. There are plenty of insta famous marketers who say their account got up up very quickly, maybe in the old days though it is harder now, possibly with the exception of Tik Tok, or they had serious assets behind them. Ie large podcasts, books etc. They will not tell you this unless you do some digging. Why? Because otherwise they have nothing to sell. One thing I can pretty much guarantee is that they put in a huge amount of time to get there. If you want to take a deep dive listen to how Mr Beast built his platform, spending thousands of hours with his friends pouring over thumbnails and videos trying to identify virality. You can learn from him.

As your business grows you will be offered many different opportunities to invest in and expand. The question is how to know which ones to pursue without taking too much risk, stretching yourself too thin or falling victim to shiny object syndrome. Have a listen, leave any comments with your thoughts, if you like it then subscribe to the channels, share it so more people can benefit. thanks

Do you know what it is? It is the same skill that Jeff Bezos and Einstein use for critical decisions. It is the one skill that when mastered protects you from harm and creates harmony between mind and body. Why is that important for business? - It minimises your exposure to risk - It allows you to spot opportunities others miss. - It provides clarity and gets you out of your logic mind which expands your thinking. Let me know below what you think it is and we will discuss tomorrow on the call. talk then

In business we use objectives and key results, in life we talk of mission and goals, they are essentially the same thing. Everyone I work with is always asked the same question, what do you want to achieve? That is creating a mission / objective. A common response could be "I want to achieve financial stability within 12 months". That is specific on the timeframe though vague on the objective. So we dig deeper, financial stability means an income of $120,000 pa for that person. That allows them to buy a home, save for a college fund for their kids, take a course so that they can start a business. It could be anything. The response is I want X so that I can do why, you can do deeper why is Y so important to you? The goals are what keep you aligned to that mission and everything you do has to be congruent with that mission, no distractions. Goals then come into play which allow that mission / objective to be met. They also need to be specific. It could be taking a new job to earn that money, paying down debt, ending / beginning relationships. Taking free courses first. The mission is the overarching theme which everything else follows. What is your 12 month mission and what goals have you set / accomplished in getting there?