How To Grow Your Podcast With Email Marketing (Wrong Way Vs. Right Way)

I recently spoke with Rob Cressy, a prolific content creator, AI expert, and podcaster, about leveraging email marketing to promote your podcast and build your audience.

Wrong Way: -

🚫 Not having any email capture for your podcast audience -

🚫 Expecting immediate conversions from new subscribers -

🚫 Sending the same generic emails to your entire list -

🚫 Thinking that promoting your podcast via email is "icky" or salesy

Right Way: -

✅ Creating lead magnets and incentives for listeners to join your email list -

✅ Nurturing new subscribers with a welcome sequence of valuable content -

✅ Segmenting your email list based on subscriber interests and behaviors -

✅ Naturally promoting relevant podcast episodes in your email newsletters -

✅ Understanding that building trust with your audience takes time and consistency

P.S. Want to hear more about Rob's strategies for combining podcasting and email marketing? Check out the full episode on the "Oh My Pod" podcast:

https://oh-my-pod-podcast-strategy.cohostpodcasting.com/

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