I studied the Top 20 Personal Brands of 2024: They all do the same!

My findings? — They all glue themselves to a unique word.

They use it become a niche-of-one and it’s costing you $$$ not having your own.

Here’s how you can find yours and start using it today:

1. Matt Gray became the ‘Systems’ guy

2. Ali Abdaal became the ‘Productivity’ guy

3. Justin Welsh became the ‘Solopreneur’ guy

4. Ryan Holiday became the ‘Stoicism’ guy

5. Alex Hormozi became the '$100M' guy

6. Cardinal Mason became the 'Copywriting' guyWhy do they do this?

1️⃣ YOU BECOME THE NICHE

People begin to associate this word with you and your bramd-

You become:

→ A ‘niche-of-one’

→ The go-to authority figure

→ The first person people think of when they need to solve a specific problem

2️⃣ YOU MAKE MORE MONEY

You’re going to have a lot of competition, regardless of the industry.

But, in a niche-of-one, you dominate the market.

People choose you while everyone else fights over scraps.

Without a differentiating word, brands are forced to slash their prices down until there’s nothing left.

3️⃣ HOW TO FIND YOUR WORD

Find a word that sits where BROAD and NICHE meet.

Here’s the criteria:

→ The word must be universally associated with something different to your niche.

→ When you put the word next to your niche, it must still make sense.

4️⃣ FINALLY, EVERYONE OF THEM STARTED WITH ONE THING FIRST THEN EXPANDED THEIR BROAD INTEREST WITH SPECIFICITY.

Examples:

→ Justin Welsh: LinkedIn - Solopreneur

→ Ryan Holiday: PR & Marketing - Stoicism

→ Dan Koe: Web Design - One Person Business

→ Alex Hormozi: Gym Start-up - Entrepreneurship

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