In sales, timing is often everything. Customers hesitate, overthink, and wait for the perfect moment to make their decision. But the truth is, the perfect moment is now. When we guide customers toward taking action today, we’re not just helping them make a purchase—we’re showing them the power of decisive action, a skill that goes far beyond the transaction. Sales is something you do for someone, not to someone, and helping them take that step today is one of the best ways to serve them. The only thing stopping most of us—whether we’re in sales or not—is ourselves. Customers often delay decisions, waiting for the stars to align, when in reality, the delay only adds unnecessary stress, missed opportunities, or continued frustration. By encouraging them to make the decision now, we help them break through that cycle of overthinking. It’s not about pressuring; it’s about showing them the value of acting with confidence and clarity. This doesn’t just help your customers—it transforms you as well. When you get into the habit of making swift, confident decisions, you stop procrastinating in your own life. Maybe there’s something you’ve been putting off—something you know you should do but keep delaying. The more you practice making decisions for yourself today, the easier it becomes to inspire others to do the same. Customers will sense that energy. They’ll feel your confidence and trust your guidance, making them more likely to decide on the spot rather than default to “I need to think about it.” Action creates momentum. When you act decisively, you attract like-minded people into your life—customers, colleagues, and friends who value clarity and progress. That energy is contagious, and when customers see your confidence, they’ll feel empowered to follow suit. By helping them see the importance of acting today, you’re not just closing a sale—you’re helping them embrace a mindset of progress and self-belief. And when they win, you win. Taking action today is about creating a better future, both for your customers and for yourself. The perfect moment isn’t coming—it’s already here. Let’s help our customers see that the opportunity they’ve been waiting for is right in front of them.

In today’s fast-paced, customer-centered world, sales scripts have started to feel like a relic of the past. Think about it: how many times have you picked up the phone or walked into a meeting only to feel disconnected by reading a memorized script? Sales scripts are predictable, rigid, and often come off as robotic, causing customers to feel like they’re just another transaction. And more than ever, customers can sense when they’re on the receiving end of a scripted pitch. Imagine instead having a customized framework that doesn’t box you into a specific set of words or steps but empowers you to close deals in a way that feels natural and authentic to you. At The Sales Closers Playbook, we believe that every salesperson has unique strengths—and that by building your own “playbook,” you can maximize those strengths in a way that makes customers feel understood and motivated to act. Why Traditional Sales Scripts Fail Sales scripts are designed with one-size-fits-all in mind. They might work for training or practicing basic skills, but when you’re face-to-face with a customer, following a script word-for-word rarely lands. Here’s why: 1. Scripts Feel Inauthentic – When you’re reciting a script, the interaction lacks authenticity. Customers today are savvy; they can tell when they’re being spoken to instead of spoken with. 2. Scripts Don’t Account for Personality – Every salesperson has a unique personality, communication style, and natural approach. A strict script doesn’t allow for those nuances that make each interaction feel genuine. 3. Customers Are Dynamic – Customers come with their own personalities, needs, and motivations. A rigid script doesn’t adapt to the customer’s cues, making it difficult to build a meaningful connection that resonates with what they truly care about. 4. Sales Scenarios Are Unique – Each sales situation is different. A scripted approach assumes every situation is the same, which can lead to missed opportunities for deeper connections and greater influence.

In every step of life—and especially in sales—there’s one person you need in your corner more than anyone else: yourself. Being your biggest fan doesn’t mean you think you’re better than others; it means you’re rooting for yourself with genuine, grounded confidence. This self-belief isn’t just a personal boost; it has the power to deepen your connections with everyone around you, from your clients to your loved ones. When you truly believe in yourself, you radiate authenticity, trustworthiness, and warmth, drawing people in and strengthening every relationship. This confidence also sparks a hunger for growth. When you’re your own biggest fan, you don’t settle—you want to see just how much more you can learn, how far you can go. You start looking at every day as an opportunity to improve and refine your skills, both professionally and personally. You become driven not by fear of failure but by excitement for what you’re capable of. You’re constantly searching for ways to learn, adapt, and evolve because you believe you’re worth that investment. And here’s the thing: believing in yourself doesn’t just open doors—it helps you recognize the right doors to walk through. Self-belief gives you the clarity to see opportunities when they arise and the courage to step up and seize the ones that truly align with your values and goals. When you know your worth, you’re not just chasing any opportunity that comes your way; you’re choosing the ones that will lead you closer to who you want to become. Confidence and ego might look similar from the outside, but they couldn’t be more different. Confidence is knowing your value, staying humble, and always being open to growth. It’s what draws people to you, makes them trust you, and helps you see opportunities clearly. Ego, on the other hand, is fueled by insecurity and the need to prove something to others. Ego narrows your vision, while confidence opens you up to endless possibilities. So, be your own biggest fan—not just for yourself, but for the people around you. The stronger your belief in yourself, the more positive energy you bring into every relationship, every decision, and every challenge. Let that self-belief fuel your journey, helping you grow, connect deeply, and take bold steps toward the future you deserve.

Once upon a time, four animal friends—Lion, Beaver, Otter, and Labrador Retriever—decided to buy a playground set together. They were excited to not only have something new to play on but also to work as a team to build it. Each one had a unique personality, and it showed as soon as they brought the playground set box home. The moment they set the box down, Otter, the extroverted optimist, was brimming with energy. Without a second thought, he ripped the box open and started grabbing random pieces. He stacked a few parts together haphazardly, tossing bolts and screws around like confetti and even pretending to use a slide before it was assembled. His carefree approach made Labrador Retriever, the introverted optimist, laugh, and even Lion, the extroverted pessimist, chuckled. But Beaver, the introverted pessimist, was not amused. “Wait, wait!” Beaver exclaimed, waving his paws in exasperation. “Don’t lose any parts! We have to carefully read the instructions first and do an inventory to make sure everything is here.” He was methodical, wanting each piece to be accounted for and each step to be followed exactly. While his organized approach made sense, it slowed things down, which made Otter impatient. To keep things positive, Labrador Retriever decided to lighten the mood. “How about I get everyone some iced tea and snacks?” he offered with a gentle smile, disappearing inside the house to fetch refreshments. While Retriever was gone, Otter, ever the playful spirit, decided to play a prank on Beaver. He took one of the screws and tucked it into his pocket, nudging Lion and whispering his plan. Lion laughed at the idea, finding Otter’s antics amusing. When Retriever returned with the iced tea and snacks, everyone took a break to sip their drinks and chat. But just as they were getting comfortable, Beaver suddenly noticed the missing screw. His heart raced. “Stop, stop!” he yelled. “We’re missing a part! We have to put everything back and take the playground set back to the store. We can’t build it with missing pieces!”

I just published the first 2 modules for the Introduction phase of Transitional Selling. This is only in transcript form and once the whole process is written out I’ll make a video series on the whole thing! This is exciting! Take a look and send me feedback. This course will eventually be a paid course but you can access it for free while I’m publishing it.