People like to ask themselves " What would happen if I locked in for the next 30 days, 60 days", or whatever arbitrary timeframe they think of. Instead, I tell you to ask yourself what would happen if you DON'T? If the answer scares you, it's time to LOCK-IN! I believe 75 Hard is more than a diet. It's a LIFE transformer. It's simple. It's straight forward. It's doable. Are you up for the discomfort it takes to change? The 75 Hard Diet is part of the 75 Hard Challenge, a mental and physical toughness program created by Andy Frisella. While the program involves several tasks, the diet portion has no specific set of guidelines but follows these basic principles: 75 Hard Diet Rules: 1. Choose a Diet and Stick to It. 2. No Cheat Meals. 3. No Alcohol. 4. Drink 1 Gallon of Water Per Day. 5. Perform two 45-minute workouts per day. No matter the weather! 6. Read 10 pages of a non-fiction book daily. 7. Take a progress picture daily.

1. Define Your Niche & Audience - Become clear on who your audience is. Are you making content to attract fans? Maybe you're trying to reach other participants in your niche? - Example: If you're a hybrid athlete, your brand could focus on being versatile, both in fitness and content creation. 2. Develop Your Story & Message - Be AUTHENTIC. The level you play at isn't what people care about. Are you entertaining? Are you informative? YOU are the only YOU! - Example: Maybe you overcame injuries to keep playing or you balance multiple roles as an athlete and content creator. 3. Create Valuable Content Consistently - Like any job... You want to make money, it takes effort and consistency. - Example: Show workouts, match-day routines, or mental toughness tips that can inspire other athletes or creators. 4. Engage & Build Relationships - Be a leader in your space, but also be humble. Talk to your people. - Example: Run Q&A sessions, shout out followers, or hold challenges to get people involved. 5. Leverage Partnerships & Monetization - It's not always about millions of views. 10 loyal followers are worth more than 100 casuals. - Example: Collaborate with brands or other creators to cross-promote and explore new opportunities for growth. - By following these steps, you’ll build an authentic, engaging brand that resonates with your audience and opens up multiple paths for monetization and growth.