2 EFECTIVE FRAMEWORK FORMULAS

Problem-Agitate-Solve (PAS):

Problem: Identify the main issue the prospect is facing.

Agitate: Highlight the negative impacts of the problem, making it more pressing.

Solve: Present your product/service as the solution to their problem.

Attention-Interest-Desire-Action (AIDA):

Attention: Grab their attention with a strong opening.

Interest: Build interest by explaining how your product/service meets their needs.

Desire: Create a desire by showing the benefits and positive outcomes.

Action: Encourage them to take the next step, such as making a purchase or scheduling a follow-up.

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