2 EFECTIVE FRAMEWORK FORMULAS
Problem-Agitate-Solve (PAS): Problem: Identify the main issue the prospect is facing. Agitate: Highlight the negative impacts of the problem, making it more pressing. Solve: Present your product/service as the solution to their problem. Attention-Interest-Desire-Action (AIDA): Attention: Grab their attention with a strong opening. Interest: Build interest by explaining how your product/service meets their needs. Desire: Create a desire by showing the benefits and positive outcomes. Action: Encourage them to take the next step, such as making a purchase or scheduling a follow-up.