This week, I want you to think about WHO you want to help by giving them a voice.
If you look at the individuals that really figured out content marketing without spending millions, you will notice two things.
- They polarise with their statements
- They speak for someone else that don't have a voice
Take a look at the social media profiles of Andrew Tate or Jordan B. Peterson for example.
They both launched with simple yet powerful statements. Both wanted to give a voice to young men. Individuals that doubted themselves that didn't want to belief what they where told by society. And Andrew and Jordan gave them an identity, courage and a vision.
This is powerful stuff.
So. Your challenge is to find a group of people that needs a voice and come up with a simple statement.
Example: "Men need to become more dangerous" — Jordan B Peterson
This exercise will get you out of your comfort-zone. It will help you to clearly define your niche. You will know what to say on social media IF you're up for the challenge.
Comment your statement below.