This week is about the community. I want to understand how I can serve you better. Let's imagine I turn this community into a membership 1. What would you need from this group so you would happily pay 50 EUR's a months? Do I have plans to do this? Not necessarily, but I want you to tell me what you'd need from me to invest 50 EUR a month in yourself. Looking forward t your answers :)

How do you know you create value for your clients? Do you even know what "value" means to them? Can you express it? Today I want you to explain to me the value you bring to the table for your clients. Here are the rules: 1. It needs to be in a business context. Helping to make brands "look good" is not enough. You need to explain what the value of "looking good" is. 2. I can not be more then 3 sentences. 3. If you need a formula, use this: Problem, Solution, Benefits Looking forward to your posts.

1. Go on amazon 2. Pick one random item 3. Sell it to the community in the comments using the following framework: 4. What is it / Why you need it/ How it works / How it's special / Why we should buy it today / Don't forget to include the link

Look this is really the secret to being succesfull in your business. The willingness to call prospects, or past clients. Yes, I know you already have thousands of reasons why this is not a good idea. — We don't do that in our culture — It's not professional — I don't know what to say — It seams desperate — etc. It's all wrong. There's not one good reason why you should not call people. Now why should you call people? Because it builds trust. Sending an email, or even a hand written letter or some form of flyer etc. can and often will be ignored because it's just easy. You are not in front of them. Yet the game changes the moment you call people. They have to respond. They will pick up the phone and now you are one step ahead. A big step. Here's what you do: 1. Start by calling a past client. 2. Tell him that you are reaching out because you just finished a long project and are now looking for the next opportunity. And since you licked working with him, you wanted to call him first. 3. Ask if they have something coming up where they could use your help. 4. WAIT: be silent 5. If he says yes, perfect. 6. If he says no. Ask him if he can refer you to someone inside the company, or maybe even outside. 7. If he says yes, perfect. 8. If he says no. Simply thank him for his time and ask if you can call back in 3 month. This is how I became one of the highest paid freelancers, not because I was necessarily the best (I like to think that I was ; ) ), but because I was always booked and because of that I had the courage to charge more than others; which in-turn made me even more attractive. So if you can master calling 1 person today, asking for a job you have what it takes to be succesfull. If not, you don't. Let me know in the comments if you did it, how it felt and what the outcome was.

This week, I want you to think about WHO you want to help by giving them a voice. If you look at the individuals that really figured out content marketing without spending millions, you will notice two things. 1. They polarise with their statements 2. They speak for someone else that don't have a voice Take a look at the social media profiles of Andrew Tate or Jordan B. Peterson for example. They both launched with simple yet powerful statements. Both wanted to give a voice to young men. Individuals that doubted themselves that didn't want to belief what they where told by society. And Andrew and Jordan gave them an identity, courage and a vision. This is powerful stuff. So. Your challenge is to find a group of people that needs a voice and come up with a simple statement. Example: "Men need to become more dangerous" — Jordan B Peterson This exercise will get you out of your comfort-zone. It will help you to clearly define your niche. You will know what to say on social media IF you're up for the challenge. Comment your statement below.