How The Acronym HOCA Can Help You Close More Deals · Dispo Dragons How To Wholesale

How The Acronym HOCA Can Help You Close More Deals

Early in my career, I coined the acronym HOCA - Handle Objections, Close for Acceptance. This is the difference between being a bottom-feeder and being unstoppable in this biz. 🚀🔥

You can't just handle an objection and think that seller's gonna jump into your arms and beg you to take their house? 🤨💡 Wake up. 🛎️ Big decisions paralyze people. They freeze. 🧊 They need YOU to guide them, to push them, to show them the way. Every. Single. Time. 💪🤝

HOCA isn't a technique. It's a mindset. 🧠 It’s what separates the elite from the rest. 🏆 When they say your offer's too low, you don’t just handle it with, “I wish I could get you more, and at my offer price, I 100% guarantee we’ll close with no haggling or renegotiating.” You handle their concern and then you CLOSE: “Let’s get the paperwork out of the way and start the process.” ✅ Boom. No hesitation. No weakness. 💥👊

They need more time to move? Handle it: “If I can get you a longer escrow period…” Then CLOSE: “Are you ready to sign tonight?” 📝💥 That’s HOCA. That’s how winners operate. 🏅🔥

That’s what HOCA is: Handle, then close. Handle, then close. Until it becomes instinct. 🧠💼 Until it becomes WHO YOU ARE. 🔥

Master HOCA, and you’ll master this business. 💯 But you probably don’t want to teach it to your spouse or kids though. 😉

1 comment