Album Rollout Strategy - 22 Weeks of Content
Sharing a Twitter thread full of gems from @BigSto. Definitely give him a follow! sample ALBUM rollout (not exhaustive) pt. 1 Week 1: post a snippet/montage of you in the studio. album to be announced soon. Week 2: post a trailer containing the snippet of the lead single Week 3: drop the single. Week 4: post a lyric breakdown of the lead single Week 5: post a trailer for the music video. Week 6: release the music perhaps with the album release date at the end. Week 7: sit down with the director and upload a breakdown of how the video was made. Week 8: upload a trailer for the album. Week 9: send your album out to Newsletter subs EARLY but demand they give feedback. Week 10: gather your collaborators and have them breakdown their verses (this can be used later). Week 11: post a video breaking down what this album means to you. Week 12: post the feedback you got from subscribers. Week 13: drop the album Week 14: ask fans what their favorite track was which can be used to fuel a music video. Week 15: upload visualizers to the entire album on YouTube. Week 16: post a video thanking the fans. Week 17: by this point, you've probably gotten some Press repost it...even if you've posted it before. Week 18: release the acapellas, then in a different week drop the instrumentals. Week 19: if you've been performing upload a LIVE rendition to one of the tracks. Week 20: upload studio outtakes. Week 21: ask supporters to make a quick video on what their favorite song is and what it means to them...upload one a week maybe. Week 22: got some tracks that didn't make the original cut put out a Deluxe.