Album Rollout Strategy - 22 Weeks of Content

Rane Raps

Feb '23 in 🗣️ General discussion

Sharing a Twitter thread full of gems from @BigSto. Definitely give him a follow!

sample ALBUM rollout (not exhaustive) pt. 1

Week 1: post a snippet/montage of you in the studio. album to be announced soon.

Week 2: post a trailer containing the snippet of the lead single

Week 3: drop the single.

Week 4: post a lyric breakdown of the lead single

Week 5: post a trailer for the music video.

Week 6: release the music perhaps with the album release date at the end.

Week 7: sit down with the director and upload a breakdown of how the video was made.

Week 8: upload a trailer for the album.

Week 9: send your album out to Newsletter subs EARLY but demand they give feedback.

Week 10: gather your collaborators and have them breakdown their verses (this can be used later). Week 11: post a video breaking down what this album means to you.

Week 12: post the feedback you got from subscribers.

Week 13: drop the album

Week 14: ask fans what their favorite track was which can be used to fuel a music video.

Week 15: upload visualizers to the entire album on YouTube.

Week 16: post a video thanking the fans.

Week 17: by this point, you've probably gotten some Press repost it...even if you've posted it before. Week 18: release the acapellas, then in a different week drop the instrumentals.

Week 19: if you've been performing upload a LIVE rendition to one of the tracks.

Week 20: upload studio outtakes.

Week 21: ask supporters to make a quick video on what their favorite song is and what it means to them...upload one a week maybe.

Week 22: got some tracks that didn't make the original cut put out a Deluxe.

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