Ultimate About Page Revamp (Copywriters perspective)
(skip to the video for an example) I have several Skool Games winners who I write copy for, and there's a couple things their about pages all incorporate. DESPITE having totally different niches they all have: ๐ Good Graphics (Use clear, intentional graphics with intentional copy) ๐ VSL (Video Sales Letter): Build trust and credibility with your story. ๐ Description Copy with: - A Promise: Start with a problem/promise - Emojis: Use to make the page engaging. - Bullets: List key deliverables briefly and clearly. - Urgency: Motivate action with limited availability or price increase. - CTA (Call to Action): End with a clear action, like "join now" or "book a call." - Bonuses (optional): Add extra attractive offers if applicable. ๐ Conversational Language: Write like youโre speaking directly to the prospect. Hope this helps! Now go get some sales!!!