Ultimate About Page Revamp (Copywriters perspective)
(skip to the video for an example)
I have several Skool Games winners who I write copy for, and there's a couple things their about pages all incorporate.
DESPITE having totally different niches they all have:
๐Ÿš€ Good Graphics (Use clear, intentional graphics with intentional copy)
๐Ÿš€ VSL (Video Sales Letter): Build trust and credibility with your story.
๐Ÿš€ Description Copy with:
  • A Promise: Start with a problem/promise
  • Emojis: Use to make the page engaging.
  • Bullets: List key deliverables briefly and clearly.
  • Urgency: Motivate action with limited availability or price increase.
  • CTA (Call to Action): End with a clear action, like "join now" or "book a call."
  • Bonuses (optional): Add extra attractive offers if applicable.
๐Ÿš€ Conversational Language: Write like youโ€™re speaking directly to the prospect.
Hope this helps! Now go get some sales!!!
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Patrice Moore
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Ultimate About Page Revamp (Copywriters perspective)