Hey Guys, I am putting in a google sheet which i have been using for almost for 4 years for Lead Gen, this sheet helps you forecast what metrics and benchmarks you would need to have to get profitability or even break even point. there is a sub-sheet herein as well to explain the sheet. you can notice how small changes in CTR, CR and even payour makes a huge difference in the ROI. if you have any questions let me know. https://docs.google.com/spreadsheets/d/18Hjh4W9Lv6HutHoI2YJOUHnXmffUaRlO84tfCKlDwaw/edit?usp=sharing