Forecasting Sheet
Hey Guys,
I am putting in a google sheet which i have been using for almost for 4 years for Lead Gen, this sheet helps you forecast what metrics and benchmarks you would need to have to get profitability or even break even point.
there is a sub-sheet herein as well to explain the sheet.
you can notice how small changes in CTR, CR and even payour makes a huge difference in the ROI.
if you have any questions let me know.
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Achlesh Walia
1
Forecasting Sheet
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