Hey PPC Gang, I just posted a new YT video about broad match keywords. When used correctly, broad match keywords can be a huge booster to your campaign. However, I see too many accounts where they are using broad match keywords in situations where it doesn't make any sense and is driving a ton of wasted ad spend on irrelevant search terms. Hope this provides some great value to some of you!

PPC Gang, I am officially back from my vacation and have a new video that I just posted on YouTube about what to do when you get "Limited by Budget" status on your campaigns. Hope you get value from it! Cheers 🥂

I have been running the search campaign detailed below for two weeks now using a maximize clicks bidding strategy. Both the client and I have decided to turn off the campaign. The clicks, impressions, and CTR have far exceeded our initial predictions. We received 13 leads through our landing page; however, none of them converted. I believe the reasons for this could be: 1. Therapy Clients are Hard to Convert: This campaign is for a private therapist offering therapy sessions. Therapy is not typically something people are eager or excited to spend money on. 2. Cost of Therapy: The client's fees were £80 per hour, which is the industry standard for private therapy. However, this fee is still quite high, and not something people are “excited” or “happy” about paying. 3. Economic Uncertainty: This campaign is based in the UK. Recently, our government changed, leading to economic uncertainty. People are now more cautious about their income due to this political shift. 4. Seasonal Influence: We are currently in summer. Although the UK doesn’t get much summer, the improved weather could make people happier, potentially reducing the demand for therapy. 5. Landing Page Changes: As indicated by the arrow pointing to the graph, we have not had a single conversion since changing the landing page. Initially, the therapist’s fees were in the description and often overlooked. Leads would complain that the fees were too expensive upon contact. We then updated the landing page to clearly reflect the fee, creating more friction to improve lead quality. Since making this change, we have had no conversions. What are people’s thoughts on my hypotheses?

Hey everyone, I am from Czech, I am beginner to Google Ads and I have problem with structuring Ad Groups. We are building houses. Which means that the phrases that people type into the search engine always contain the keyword - houses, bungalow and storey house - and something else - price, layout, shape.... Should I have a separate campaign for each type of house and then ad groups (campaign: bungalow; ad groups: price, layout, shape...) or mix bungalows with storey houses (campaign: types; ad groups: price, layout, shape... also with the keywords bungalow, houses, storey house) ? I hope it's understandable. Thank you Btw Austin, I love your content and I am grateful that someone on youtube is making such valuable content without selling bullshit courses.

Hello! I just joined the community so before anything else, thanks for all the great content! I found your Youtube channel when looking for solutions after a google rep totally destroyed my account with her suggestions :/ Now that everything is back in place I've been running a A/B split test and I have a winner but unfortunately the url of the winner is not the same as the one in the ads. So my question is: If I change the URL in the ad it will reset all the learning and results I got until now? I know this is google ads focused but I have the same issue on facebook ads so if you can provide some insights/experience on it it also, it would be great. Because now that I have a winning LP I do not want to lose what the ads learned by changing the url. Thanks again for all the great knowledge you are sharing! Cheers, Jorge