Hi. I have a google ad account for a pet food ecommerce business that was started in 2020 and was achieving great results with search campaigns with over 3000 conversions tracked. Over the past year it has dropped as we have tested and failed campaigns such as shopping campaigns and PMAX. I am trying to revive the account with a shopping ad and turning back on our best search campaign. My question is, is there still a testing period for these campaigns even though we have a lot of data? It has been a month and our cost per conversion is 79€ when our break even is around 15€. Should we still let these ads run and test even though we have a lot of past data? Thank you for any advice, appreciate it.

Hi all I just launched a search campaign with maximize clicks. Here I just wanted to run this campaign for 15 days only and out of which 6 days are learning period, is there any way to skip this learning period.

Good afternoon people, what are we thinking of the DOJ recommendations regarding the fact that Google should sell Chrome to, amongst others, allow for more competition in the advertising field? Any worries regarding the future of GAds?

When it comes to ad copy, less is usually more. Our brains are wired to process bite-sized information, which is why shorter ads typically drive better engagement and conversion rates. However, there's an exception: High-commitment offers. If you're promoting something that requires a significant investment (whether it's time, money, or both), you'll need to provide more substance. Think premium courses, high-ticket services, or long-term commitments. In these cases, your potential customers need more convincing and detailed information to make an informed decision. But even with longer copy, every word should earn its place. Focus on value points, address key objections, and maintain a clear path to action. 🎯 Quick Guidelines: - Standard offers: Keep it short and punchy - High-commitment offers: Expand thoughtfully, but stay focused - All cases: Test different lengths to find your sweet spot (A/B testing) In the end, the best ad copy is the one that converts, regardless of length. Always test and optimize based on your specific audience and offer. ▶️ What's working better for your ads right now - short or long copy? Share below!👇

I launched shopping campaign for a client 3 days ago. But, it's only spending a very small budget right now, There's no errors in GMC, my bids are a little higher than benchmark max CPC Anyone knows why it could be? Maybe when the campaign starts, it doesn't spend? Benchmark cpc is 4.5, my max bid is 5....