Hey PPC Gang, I just released a video on how to set up conversion tracking for lead form submissions. I'm a fan of setting this up with a thank you page url vs any event based tracking or click tracking which I see many tutorials on. I explain why and also show you step-by-step how to set up correctly using GTM. Hope this helps some of you :) To Growing Your Google Ads!

Hi Everyone! I'm running a small ecommerce business ( phenomestraps.com - before 2023 phenomenato.com ), I had google ads since 2019. I never really got into it, I've just started a dynamic search campaign 5 years ago, and it had ok results. 2023 april I'd to stop that campaign when I had to change my name, and I've started a pmax campaign. Still without any deep knowledge, just followed google's recommendations. I had spent almost no time to tweak any of these ads. They were running on a very low budget (daily $3-10), but had some results and it was working fine till this August, when I decided to tweak and improve it to spice up my business. Till this time I had no location targeting, as I'm delivering worldwide. In August I've changed it and added my 7 top selling countries to the "included list", and it looks that it killed everything. In this last 3 months I've tried "everything". I've tried to tweak this pmax, I've started a search campaign, a shopping campaign, increased my budget to daily $20-50, and getting no results. At first I had patience to see if any of the changes are working, but I'm starting to loose myself, as I'm feeling I'm loosing my income, and it really hurts to wait weeks to see if the is any improvement after a change... I've tried to revert my settings in my campaing, and removed the location targeting, it just started to get clicks from India, Bangladesh, Algeria, etc, and blew my budget quickly, so I've stopped that, it no longers works as before. There were some issues in my ads account, and for a really long time every conversion was double counted. It was fixed this September. So the conversion numbers are a little misleading, but I'm down from weekly 5-10 conversions to weekly 1-2. In this 5 years I had many conversions, so I thought I have enough historical data to continue with max conversions/conversion value. Maybe it is screwed because the double counting? I'm still getting clicks and traffic, but both the CTR and the conversion rate went down, and I can see in Analytics that the engagement time/user, and engaged sessions/user also dropped since August, so probably I get a worse traffic.

September's AMA answers are now uploaded to YouTube! I go on a bit of rant with the first question by Tammy. Sorry to anyone where you might not feel I answered your question fully and instead start ranting - I'm prone to go down rabbit holes especially when riffing Q&As like this. Hope you all get some value and I hope to see you on October's AMA which I will post the thread for questions towards the weeks of the 21st. @Tammy Bridges @Vijay Kumar Pathipaka @Jacek Pyziak @Rob Sanders @Mohamed Tefridj @Lawrence Pryor @Ashley Longoria @Caro Rios @Alley Hassen @Tommy G @Nichol Low @Jami Leclerc @Planters Exchange @Matt McCormick @Dave Christie @Charisse M @Krushna Sharma @Gabriela Morosanu @Jim Hamiod @Amanda Coleman