So speaking about fundamentals.... what fundamentals do you think are the most important? 🎁 Autoresponder fundamentals? 🎁 Writing in your own voice fundamentals? 🎁 Social media fundamentals? 🎁 Keeping your sanity fundamentals? etc.etc.etc. Thanks!

You know how the fundamentals are so critical? Well, what do you do when those fundamentals goes against what the company wants? You do... something like this! =-=-= How To Unfollow All Unwanted FB Pages at Once =-=-= Wouldn't that be a dream? But you know, there's a corporate issue here. FB does NOT want you to unfollow! After all, think about it - the more followers you have (even if said followers don't interact), the more popular people think their pages are, and the more content they will create, and ...... Blah. So I needed to figure out a way to unfollow 'em all. Now, I've been on FB now since the dawn of, hmmm, the 1700s or so? and I decided to update my Favorites on FB (you can only favorite up to 30 people/pages (not groups!)) at one time. Perfect. Peachy! So off I went to my Feed settings to update that information and found some truly thrilling facts of life! Facts, like, gee, oh, I don't know, it seemed that the *vast* majority of my past favorites were gone/history/toastified! Delightful, said I, with all the glee of a toddler cleaning up her room, and I decided to add them back in. I mean, Jeepers, it was only 30 "let's make this person/page a favorite!" actions I needed to take - what could be easier! Welp, it turns out that deciphering the Rosetta Stone, minus the Stone, could be easier, as after adding back 4 more folk, I received the baffling message of, you cannot exceed your 30 favorites! But... I only had 4? thought I. Anywhos, realizing I could NOT actually *see* who are the 30 favorites, I figured that my usual solution of using a 30 ton Acme-sized and Coyote-approved boulder would fix the issue in a jiffy - I'd first just unlike every page since I got onto Facebook! Stop chortling, I see that! Now, if you're on the desktop, you might already have fallen to the floor from laughing hysterically. After all, the desktop version asks you, Are you certain? (so kind, so thoughtful, so decidedly unwanted if I wanted to unlike the 4,227,173 (number slightly exaggerated) liked pages all at once).

Send a group email to your list for an affiliate offer. If it converts well, add it to your autoresponder series for automated sales! Pro Tip: Offer a bonus to increase sales (It should compliment the main offer) have the buyers fill out an opt-in form to get access and segment buyers to a new list.

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Here’s how you can more effectively plan eCommerce sales campaigns this year. 1. Set E-Commerce Sale Campaign Goals A solid eCommerce sales strategy starts with defined campaign objectives that outline specific goals. These objectives serve as the guiding principles for your entire campaign planning and execution. They could range from increasing revenue and customer acquisition to clearing out excess inventory or promoting a new product line. Once you have set campaign goals, set some key performance indicators to serve as measurable data points that will help you determine the outcome of sale campaigns. KPIs are quantifiable metrics that should directly align with campaign objectives and provide tangible benchmarks to evaluate progress. If your goal is to increase revenue, relevant KPIs could include total sales, average order value, and conversion rate. By setting clear KPIs, you create a measurable framework for understanding a campaign’s performance. 2. Select Just the Right Sale Type Not all sales are created equal, and depending on your goals and audience, you may test different types of sales to spark their interest. Sales types include: - Flash sales - Discounts - Bundle deals - Buy one, get one - Free item promotions Look at past performance to help give you an idea of what has been effective during previous sales to help you set a sale type for your eCommerce store. 3. Create an eCommerce Sale Timeline If you want to create urgency to inspire fast action, a quick sale window is the answer, but if you are trying to increase sales over time, a longer duration might be appropriate. Create a timeline for your eCommerce sale and even a sequence of promotions. You can use a sequence of promotions to plan an entire sales season – such as Black Friday through Christmas – to ensure that you are properly allocating time and resources as you promote buying online. 4. Craft Compelling Messaging and Visuals Once you have an idea of what you want to do and when you can create messaging and visuals to support that sale. Remember that messaging and visuals need to sell the benefit of the sale or promotion and be attention-getting.