Hey everyone! I’m working on a health and wellness e-commerce brand and could really use your input on product format. I’m deciding between two options: 1. Powder Format (see image): This comes in a pouch with a scoop, so you mix it with water or another beverage. It’s more affordable and lightweight to ship, but I’m unsure about which flavor to choose, and I’m worried it might limit me, requiring multiple flavor options. It’s also not as convenient as other formats. 2. Liquid Vial Format (see image): These are pre-mixed 25 ml vials. They’re super convenient, easy to consume, and from a marketing perspective, I think they offer more appeal and versatility. However, they’re a bit heavier and cost more to ship. The product is meant to be taken once a day, before going to bed, so convenience is important. I’d love to hear your thoughts—what would you prefer? Your feedback will help me decide if the added convenience of the vials is worth the higher shipping costs. Thanks in advance for your input!

Has anyone from Michigan decided to join the mini-course? I have done a speed run through the course and I’m now taking more in-depth watch and note-taking. If anyone is I’d love to meet up and potentially throw these principles into action!