As a coach, you probably have been told, you heard or you even paid to solve this nut. Figuring out your niche. If I had a dollar for every time I heard "The riches are in the niches" I would have built 3 schools for under privileged kids already. So let me give you the facts. Raw, no sweeteners and dead honest. 🤦‍♂️ What the "Experts" Say The overwhelmingly large number of marketing gurus that spam you with a million ads saying you should find your niche have all kinds of programs that promise you 6 figures in 30 days. That shit is toxic. So let's put some light on it. 🔦 There are multiple approaches to figuring out the coaching niche. Programs can help, yes. But not all programs are created equal. First of all, if the program doesn't give you the economy foundations to understand the concept of the niche, what it and how it works, just skip. Assuming you found a sound program. ⚠️ Here's where disappointment starts to grow and a lot of coaches lose hope. I do not care a single bit whether you went through a rigorous market research campaign or hired a consultant to make it for you, whatever your nicely created and pampered document says your niche is, is most likely not. It's just not that easy. Read until the end, to see how you can go through the process without thinking you need to sell a kidney or give up all together. What you have on your workbook, magical niche finding document, or whatever clever name it may have, is a HYPOTHESIS. 👉👈 Did you put effort into it? Yes, you have 👉👈 Was it easy? No, it was not. A hypothesis is a START Point. ⏪ Read that again. This is where most programs abandon you to go through the part of the process where you need the most support. So what is the process? - Self-audit: Your Strengths & Talents, Your Preferences, Interests and Future Self. - Market Research: Figuring out what people want - problems, challenges and goals and dreams they have. - Intersection of these = your Hypothetical Niche - Testing your niche - When you build a boat, at some point you want to know if it floats.

In a crowded coaching field, standing out isn’t about being louder or flashier—it’s about becoming so valuable, trusted, and unique that clients naturally see you as the coach they need. This isn’t just about skills or credentials; it’s about building trust, understanding, and demonstrating genuine commitment to your clients’ success. Here’s how you can use these principles to become the go-to coach for your clients. 1. Step Into the Role of a Trusted Advisor, Not Just a Coach Clients want someone they can rely on, especially when they’re facing real challenges. To be preeminent, you need to serve your clients as their most trusted guide—someone who has their best interests at heart and who will always put their success first. This goes beyond just providing coaching sessions; it’s about offering insights, being available when they need support, and consistently demonstrating that your commitment to them is genuine and lasting. Actionable Tip: Start by asking clients deeper questions about their goals and challenges. Show them you’re there to understand, not just solve. When clients see you as someone who truly “gets them,” they’ll trust you on a whole new level. 2. Be the Solution, Not Just an Option Outstanding coaches position themselves as the solution their clients need and want, not just one of many options. This means showing clients the specific ways your coaching can create transformation, demonstrating results and sharing stories of impact. By positioning your approach as uniquely capable of helping them overcome challenges, you reassure clients that choosing you isn’t just a good option—it’s the right one. Actionable Tip: Share specific results you’ve achieved with past clients. Use case studies, testimonials, or real-life examples of how your coaching has led to meaningful change. This doesn’t have to be boastful; it’s about showcasing the value you provide. 3. Empathize Deeply: Show That You Understand Their Journey Clients want to feel understood, and they’ll naturally trust a coach who listens and empathizes with their experiences. When you show clients that you genuinely understand their struggles, you not only validate their experience but position yourself as a safe space. This empathy and understanding help you stand out as the coach who truly cares, someone who feels like an ally on their journey.

Many coaches struggle with an internal battle: the “Coach” versus the “Entrepreneur.” On one hand, there’s the passionate Coach, whose purpose is to help, guide, and transform. The Coach has invested countless hours into honing skills and mastering tools to help others overcome obstacles. This role is comfortable, rewarding, and directly aligned with your passion. But then there’s the other hat – the “Entrepreneur.” This role can feel daunting, uncomfortable, and sometimes even undesirable. For many coaches, the idea of self-promotion, business planning, and sales feels disconnected from the heart of what they do. As a result, coaches either avoid or minimize their role as entrepreneurs, unknowingly limiting their own potential for impact. Yet here’s the truth: every coach is first an entrepreneur. Without the Entrepreneur, the Coach never has the chance to truly thrive. Why Coaches Resist the Entrepreneur Role It’s understandable that coaches may hesitate to step into an entrepreneurial mindset. Often, this resistance comes from misconceptions about what it means to be an entrepreneur. You may think of entrepreneurs as driven only by profits, constantly selling, or even “salesy” and aggressive. These ideas create a reluctance to embrace the business side of coaching. Yet, entrepreneurship in coaching isn’t about hard sales or profit-only motives. It’s about taking ownership of your impact, positioning yourself to reach those who need your help, and creating sustainable practices that allow you to continue doing the work you love. The Power of Embracing the Entrepreneur Role Imagine you’re fully engaged as the Coach, working with clients and helping them overcome challenges. You’re fully in your zone, using every tool, tactic, and strategy to create transformations. But what if you struggle to find clients, if your income is unpredictable, or if you feel isolated because you’re not actively connecting with others in your industry? That’s where the Entrepreneur comes in. When you embrace this side of yourself, you’re able to:

No professional certifying body is actually helping you on this. I've been in the coaching & training space for nearly 17 years now. If there is one thing that frustrates me time and time again is when highly skilled coaches, who have a calling to help people are giving up. Giving up after investing countless hours and huge chunks of money into their professional education, qualifications and certifications. You are on this journey ready to change the world, and people don't seem to even notice you exist. And those who do, show their sympathy at best. So you might ask yourself "What am I missing?" In reality, going back for another certification and hyper-specialization won't cut it. Then there all the "Miracle Workers" (marketers) promising you to get [insert any amount of money] in 30 days or less. But you and I know better. Every journey of growth requires a breakthrough AND applied experience. And that requires time. We need to stop treating personal and professional development like fastfood, just stuffing our belly, without any healthy nutrients for the body. So, here's the main challenge. Most coaches are refusing to accept they are not only a coach. They are entrepreneurs too. As a matter of fact, you are first and Entrepreneur, only second a Coach. If this triggers any spikes in your body, allow me to explain. Can you be a coach without coaching anyone? No. What comes first? The client or the coaching process? It's the client. So which skillset comes first? The one attracting the client or the one delivering the service? In order to be a coach, you need to be an Entrepreneur first. Or at least have an entrepreneurial mindset. Develop your business skills. STAND OUT and have people look for your help and assistance. Only THEN you get to coach them. This community is here for you when you are ready to not only accept your entrepreneur self, but ready to embrace it! Are you ready to get the party started? Comment with your fav GIF to show how ready you are!