Master the Art of Building & Marketing to Homeowners - Weekly Marketing Insights
I hope you've had an incredible week! As we continue to explore strategies that will elevate your real estate business, this week, we'll focus on effectively building and marketing to homeowners to grow your listings. HERE ARE YOUR DONE-FOR-YOU EMAIL MARKETING PIECES FOR THE NEXT WEEK. SEND YOUR HOMEOWNER LIST YOUR NATIONAL HOUSING MARKET UPDATE! STEPS: 1.) PRINT THE NATIONAL HOUSING MARKET REPORT. USE THE HANDOUT FORMAT WITH THE POWERPOINT TO TAKE THE MAIN POINTS YOU WANT TO SHARE IN YOUR VIDEO. 2.) WATCH AND LISTEN TO KCM NATIONAL HOUSING MARKET UPDATE. MAKE YOUR POINTS FOR YOUR VIDEO. 3.) RECORD YOUR WHY AND HOW NATIONAL HOUSING MARKET UPDATE (USE QUICKTIME PLAYER AND SCREEN RECORD WITH THE PDF FOR A SIMPLE VERSION) 4.) ****UPLOAD TO YOUTUBE OR ATTACH THE VIDEO TO BOMBBOMB/MAILCHIMP 5.) SEND AN EMAIL TO YOUR HOMEOWNER DATABASE USING THE SELLER VERSION EMAIL. 6.) SEND AN EMAIL TO YOUR RENTER DATABASE USING THE RENTER VERSION EMAIL. 7.) OR, SKIP 5 AND 6 AND SEND ONE EMAIL TO YOUR ENTIRE DATABASE USING THE GENERAL VERSION EMAIL. 8.) ****USE THE JPEGS AND CREATE SHORTS THIS WEEK USING THE GREENSCREEN FUNCTION IN INSTAGRAM. FOLDER WITH IMAGES: https://drive.google.com/drive/folders/11yP8ZjfjnZiCMH9tY4AGAKnUTzHnkh5x?usp=share_link Questions: How many homeowners do you currently have in your database? How are they segmented within the list? Do you have past clients, specific farms or neighborhoods, nurture leads, and a master list of all homeowners? Are we emailing, texting, calling, advertising, popping by, hosting events, and connecting with them frequently, consistently, and relevantly? What questions are we asking them frequently? What services are we connecting them with? What is the cadence for equity check-ins? A well-constructed and nurtured list of homeowners is essential for any successful real estate agent. It allows you to create lasting relationships with potential clients, cater to their needs, and ultimately convert them into loyal customers. Here are some key insights, along with practical examples, to help you harness the power of your homeowner lists: