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3 contributions to SSA - Business & Marketing 🌐
Skeleton Programming
Hi guys. Hope you’re all good. I’m trying to make sure client retention is as high as it can be. After watching the videos in here, they often talk about the Skeleton programming. Setting goals for different phases. How would this work for a general fat loss client. Would you maybe look at increasing sessions per week, adjusting Kcals etc? And how would you present this to the client? Does anyone have any examples?
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New comment Aug 2
3 likes • Jul 26
Hey Dan, Thanks for your question. So firstly, skeleton programming essentially refers to the process of having rough outlines created ready for you to map specific clients onto depending on their goals. For instance, you might have a few iterations of 3 day / 4 day / 5 day program templates drawn up, that you can assign a client to when the sign up, and then make specific alterations based on their equipment availability, experience, goals etc. This as a process saves having to create every single program from scratch. When onboarding a lot of clients, this is a huge timesaver. As far as setting goals for different phases, this will come down to your coaching ethos and your particular unique system. For example, a bodybuilding coach would coach clients in a very different to a general fat loss client through the use of different phases. (Le. Priming / off season / prep / peaking etc vs foundation / fat loss / hypertrophy etc). The subtlety of wording is often where coaches get confused here though. As long as you can clearly define what’s included in each phase to your clients and they’re clear on the expectations / outcomes - you’re good. To answer your question through the lens of a general fat loss client: As an illustration that might look like: Phase 1 - Foundations > Training 3x week with full body split, learning to track calories, minimal cardio, moderate steps. Phase 2 - Fat Loss > Training 3-4x week (full/Upper-Lower split), mild calorie deficit (10-15%), high cardio, increased steps. Phase 3 - Maintenance > Training 4x week (Upper-Lower split), Build calories up to maintenance, cardio in for aerobic benefit, steps moderate. Phase 4 - Hypertrophy phase > Training 4x week, mild surplus (5-10%), moderate cardio, steps moderate. Hope that helps mate.
Lead Generation when starting out.
Hey everyone, So I’d say the number one thing a lot of us have trouble with at the best of times is lead generation, especially on Instagram. I get it—money can be tight when starting out, so graphic designers, videographers and short form editors are out and setting up complex systems can feel overwhelming. So, let’s talk about some straightforward, cost-effective strategies to bring in leads without breaking the bank or spending all day glued to your phone. 1. Optimise Your Profile. First off, make sure your Instagram profile is on point. It’s the first thing people see and is essentially your shop window: - Profile Pic: Use a clear, professional photo, ideally a headshot. - Bio: Nail this with a strong, clear message. Who are you, what do you offer, and how can people get in touch? Add a link to your website or a link in bio with resources/webinars/enquiry links for passive sign ups and consumption. 2. Content that Bangs. Content is king (or queen!) but it doesn’t have to be fancy: - Value Posts: Share tips, tricks, and insights FROM YOUR EXPERIENCE that your target audience will find useful. Don’t post what you THINK they want to read.  - Stories: Use these for behind-the-scenes looks, quick tips, and daily interactions. Polls and Q&As are gold for engagement, just make sure they’re genuine and not ballbag engagement stuff. - Reels: Quick, engaging videos that showcase you, your business and your personality. 3. Engage, Don’t Just Post & Ghost. Instagram is social media, so be social for Christ sake. Don't just post and expect leads to land in your lap & tickle your chin. - Comments: Respond to comments on your posts and comment on others’ posts, especially those in your niche. - DMs: Don’t be afraid to slide into DMs to respond to people, say thanks for following or reply to stories. Start genuine conversations and offer help, not just a sales pitch. 4. Use Hashtags Wisely. Hashtags can help you reach a broader audience of non-followers, just for fuck’s sake don’t plaster 30 on each post.
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New comment Jul 15
Lead Generation when starting out.
Lead Generation Checklist
Hey guys. Thanks for taking the time to vote on the poll. As it stands, the majority of you are currently struggling with lead generation. We’re all here to create, grow, scale & sustain thriving businesses right? If you do nothing else today - give this webinar a watch. Ben covers his lead generation checklist. https://youtu.be/atsweytcGYk ✌🏼
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Lead Generation Checklist
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Drew McNeill
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8points to level up
@drew-mcneill-7284
Propel Business Development Manager.

Active 4h ago
Joined Mar 25, 2024
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