The Value Equation by Alex Hormozi
π Infinite Value = You win the game π Value-Drivers: 1. π Dream Outcome: What do I get? 2. π€ Perceived Likelihood of Achievement: Will it work? 3. β³ Time Delay: How long does it take? 4. πͺ Effort and Sacrifice: What do I need to do? Dream Outcome π Channel desire through your offer. ποΈ Sell Hawaii, not the plane ride! βοΈ Perceived Likelihood of Achievement π Build trust that your offer works. π¬ Use messaging, proof, and guarantees. Time Delay β‘ Make everything instant, smooth, and easy. β³ The shorter the wait, the more valuable! Effort & Sacrifice π§ Lower effort and sacrifice to increase appeal. π° Done-for-you services charge more to avoid effort. Pro Tip: "Get the Bottom to Zero!" Perception is Reality = Value π π Sees themselves in dream outcome π Sees higher chances of success β²οΈ Sees shorter time to results πͺ Sees less effort and sacrifice π¬ Found this helpful? Please like π and comment. π