Hi. I have a google ad account for a pet food ecommerce business that was started in 2020 and was achieving great results with search campaigns with over 3000 conversions tracked. Over the past year it has dropped as we have tested and failed campaigns such as shopping campaigns and PMAX. I am trying to revive the account with a shopping ad and turning back on our best search campaign. My question is, is there still a testing period for these campaigns even though we have a lot of data? It has been a month and our cost per conversion is 79€ when our break even is around 15€. Should we still let these ads run and test even though we have a lot of past data? Thank you for any advice, appreciate it.

Hi. I'm new here so i am sorry if this is an obvious question. We own an ecom store in Europe. We are setting up shopping ads for our products. Should we: 1. Create a different campagin for each language and and different feed for each language? If so, how can we set it up to target only Spanish, only French and so on. 2. Should we set up one campagin and connect all our feeds to this one campagin (french feed, spanish feed, english feed). Thanks again for any help.