I had the opportunity to get some insight to the value of a one sheet from Dan Fleysham last week. He told me that the simpler your one sheet is and the easier it is to see you as the authority in your nitch the easier it is in 4 seconds to decide yes or No for a particular event. - Have you appeared on the News? - Do you have credibility? Book/Reviews etc - Widely Publicized shows or podcasts your guested on? - Do you have proof that this isn't your first rodeo? You in front of an audience? - Speaking experience with picture of you doing it. - Do you have clients that are highly recognizable? - Is it easy to know what you speak about and the problem you solve? - Where can people find you online? He gave so many useful tips at our summit last week but here are some of the top ones. I am still NOT perfect but this is my newest interation of it. Would love some feedback. Thanks!