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Fractional Referral Network

Public • 322 • $19/m

6 contributions to Fractional Referral Network
Topic of the week
So what shall we talk about this week? Not Jaguar, not $6MM bananas, not LinkedIn being 'cringe' or anything to do with Elon Musk or Taylor Swift. Any ideas?
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6
New comment 1d ago
Topic of the week
1 like • 1d
@Cosmin Gabriel perfect! Renee and Sanjay took me too seriously. That said, I'd love to explore ways for all of us to gain more share of mind with each other. In FrUn, they maintain a spreadsheet for members that shows their niche, expertise, and industry focus. I thought I saw something like that here, can't recall. @Renée Cormier ?
Check out this rebrand!
Okay, branding experts, check this out. What is your opinion about Jaguar's rebrand? @Nishat Jones @Nico Pecchi @Andrea Pascual
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19
New comment 3d ago
Check out this rebrand!
0 likes • 3d
@Cosmin Gabriel Their brand was already broken, rooted in an aging and shrinking client base. Desperate times call for desperate measures.
2 likes • 3d
@Nishat Jones #rollingthunder The cars are coming. For Jaguar it's the bottom of the 9th inning, they're down by three. Big battle ahead, this is their first at-bat in what could be their final appearance.
Branding & Digital Strategy
Today's call with @Nishat Jones was very enlightening!
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New comment 7d ago
Branding & Digital Strategy
3 likes • 8d
Sorry I missed it (stupid client calls, am I right? 😒) will check out the recording...
Newbie Alert!
Please give a warm welcome to @Max Warren fractional COO extraordinaire!
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19
New comment 5d ago
Newbie Alert!
6 likes • 9d
@Max Warren - sounds like a killer special ops dude in Call of Duty. I'm a little intimidated 😬
Introducing Ben Baker - Fractional Chief Communications Officer
Hello everyone, and thanks to Renee for introducing me to the network. My name is Ben Baker, and I have been a Fractional Internal Communications Leader for more than 25 years now. I specialize in mid-to-large B2B organizations where things are bent, broken or bedlam. My goal is, as Stephen Covey says, to "seek first to understand and then to be understood." I believe that systems, processes, and people need to be considered equally when assessing, strategizing, and fixing challenges. I love working on communications issues dealing with: M&A Change Management Purpose, Culture and Goals Leadership Stakeholder Relations Crisis Brand Adoption and Brand Storytelling My engagements tend to be 6-24 months long and can be anywhere, although I am an American and Canadian Citizen. I work well with fCFOs, fCOOs, and fCEOs to generate ideas and have them listened to, understood, internalized, and adopted. Here is where I start with each client. https://yourbrandmarketing.com/fractional-pricing/ I look forward to meeting you all and partnering to create a larger impact.
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New comment 29d ago
3 likes • Oct 29
Nice to see you here, Ben 😎
1-6 of 6
Jeff Epstein
3
30points to level up
@jeff-epstein-1919
B2B product marketer with 20+ years' experience in SaaS and manufacturing. Former VP Marketing focused on product marketing.

Active 1d ago
Joined Oct 9, 2024
ENTJ
Vancouver, BC
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