Creative Chat Recap - Courtesy of Dave Pappas
Hey All, A big thank you to all those who attended today's Creative Chat in the Living Wall room where we discussed Messaging Strategy and Pricing with Confidence. Recap on Messaging: - In flux for most of us with a desire to evolve and clarify further - It is highly dependent on first defining our Ideal Customer/Client Profile Recap on Pricing with Confidence: - Value-based pricing seems ideal vs. Cost-based pricing - Consider raising your prices to avoid bad clients and exert confidence in the sales cycle Actions to consider for our next group review: - Define your Ideal Customer/Client ProfileWhat are their needs, preferences, and pain points?What is their ideal makeup (ie job title, position, or role)? - Write out your current Unique Value Proposition for our next group reviewThis is the messaging you'll lead with. Your "tagline" so to speak. - Double your pricing... see what happens Here are the three books mentioned: Start with WHY - by Simon Sinek (recommended by Blake) https://simonsinek.com/books/start-with-why/ Building a StoryBrand - by Donald Miller (recommended by Cami) https://storybrand.com/building-a-storybrand-book/ Pricing Design - by Dan Mall (recommended by Dave) https://abookapart.com/products/pricing-design Additional resources to consider: Pricing Creativity: A Guide to Profit Beyond the Billable Hour The Win Without Pitching Manifesto https://www.winwithoutpitching.com/books/ See you at the next one!