I’d just test another buyer - buyers will have their own duplicate window, sometimes you can have them shorten it - maybe this one is 90 or 60 days instead of 30 it’s also an older tort so duplicates will happen when AFFF but 97% seems unreasonable

The reality (and what most won’t say) is the truth is somewhere in between the vanilla $0 Health plan requirements that networks and buyers send you and the super crazy ads you see pubs scaling with in ads library I learned the hard way of losing a lot of money trying to run ACA squeaky clean last year that you need a bit of both, but in reality a messaging in your ads that’s somewhere in between with a good buyer that can script for the angle properly - but that’s only the reality with good relationships. If you haven’t built trust with the right buyers you’ll have more issues with driving quality and volume without having them on board with this

@Jacob Radcliffe reality is greed has driven the ACA as an offer this direction over the years. Several years back you could get paid $30 for a raw call (no buffer) - which running a $0 health plan ad could absolutely work. Fast forward to today with a boom in the demand for massive margins and it’s exactly what you point out

It works - but your cost per call is generally going to be higher as you’ll have more people fall off before seeing the click to call option - good strategy though if you have a way to monetize the data captured