Calls-to-action (CTAs) are critical for engagement, growth, and conversions. But if you’re sticking with the same ol' “Click here” or “Sign up now,” you’re leaving a lot on the table. Yes, not all CTAs are created equal, and understanding how to use variations, depending on the action you want, can transform your results. 1. Use Call-to-View (CTV) for content consumption: If you want your audience to consume content—like watching a video or reading a post—use CTAs that makes them curious, or promise value. Examples: - “Watch this quick video to see how it’s done.” - “Check out this post for a fresh perspective.” - “Read now and learn how to avoid this common mistake.” 2. Use Call-to-Think (CTT) for mental engagement: CTTs aren’t about immediate action but about shifting your audience’s mindset or getting them to reflect, for instance when you want to leave a lasting impression or start a deeper conversation Examples: - “What would you do in this situation?” - “How would achieving [goal] change your life?” - “Think about what’s really holding you back—could it be [problem]?” 3. Use Call-to-Engage (CTE) for interaction: CTEs encourage likes, comments, shares, or discussions. These are all about the community feeling and creating dialogue. Examples: - “Comment below with your biggest challenge!” - “Tag a friend who needs to hear this.” - “Share this if it resonates with you.” 4. Use Call-to-Signup (CTS) for direct conversions When it’s time for your audience to take action—like signing up or buying—your CTA needs to be direct, clear, and urgent. Examples: - “Sign up now to get started.” - “Grab your spot before it’s gone!” - “Join the program and transform today.” The magic happens when you mix these variations throughout your content strategy. Use CTVs to build awareness, CTTs to deepen connections, CTEs to grow engagement, and CTSs to drive action. So, which CTA variation are you using most—and which one could you try next? PS: Which CTA variation did I use here ? 😉

There are a lot of new people here! Post in the comments where are you from :-) Have a nice weekend 🥳

When it comes to auto-DMs, less is more. Keeping it short and straight forward works best🥇 There are multiple ways to approach auto-DMs, so here’s what I’d recommend: 1. Congratulate them on joining 2. Highlight the best feature of your community 3. Ask what they hope to get out of your community 4. Clear CTA to an onboarding call Build a personal connection by sending a second DM, letting them know your first message was auto-generated🤖 Continue the conversation from there on by introducing yourself, As always, avoid sounding needy, when funnelling, and focus on building a relationship and providing value!💎 What is your current Auto-DM?