@John Casto will no doubt have a better answer, just thought I'd chime in. I don't think there's any opportunity that's better/worse it just depends on what you want to do and how fast you want to get there. I was a copywriter for a couple of bigger ecom brands and after a year of writing an ungodly number of advertorials and creatives I thought, I can do this myself... And then I learned about: net profit (🤣), payment processing hell, returns, ip theft, nonstop dmca letters, exit multiples, etc. Nothing wrong with any of that, every vertical has it's problems to solve. Ecom is great, dropshipping even still works; I know a few people running direct response VSLs -> advertorial -> problem-solving product for 30+ demo that are printing. And compared to old-school solo affiliate rip-and-run, it makes way more sense. I was just looking for a different model and saw pay per call as a win-win-win where everyone can be happy, you can scale to the moon without being B2C and valuation multiples seem healthy. And honestly, while I'm super new to this, the people we associate with are on a different level - many good folks in this space.