Do you recommend building an audience to fit your brands niche before producing, promoting, or launching your first collection?

Yo yo! After some deep thought, lots of references, & a genuine taste for designing, it looks like I’ve completed the “sloppy copy” of my first drops pieces! I don’t know if I explained this before but the name of the drop is called “Winters Arc”, but we’ll get deeper into that later. MY favorite piece is..idk they all look good asf tbh. But i really like the sweatsuit, & the polo. Keep in mind 2 pieces look like the “odd ball out” which are the beanie & the Polo” simply because the mockups have real clothing rather than the drawings i did for the other two. Everything will be congruent once i get the samples! Plan is to get these Mockups done on professional softwares. Right now I’m learning how to use Procreate, in the mean time I’ll send em off to the professionals. But take a look, let me know how/IF you guys like the pieces, your favorites, things you’d add or even change. And if you have any tips for the TEXTURES of the actual gear itself for the designs please drop those! That’s something I’m still trying to learn, i know those go hand & hand! Happy creating peeps!

Did a little bit of testing and photoshoot... God bless your day everyone!! 😁

Hey fam, Ended up nailing down the foundational pieces for my brand identity, took some good notes from the first module. It came pretty easy b/c Ive already had the idea of what I wanted for this brand, the questions just solidified the concept. here we go: Q: What kind of vibe do you want your brand to have? A: A luxurious streetwear feel with a pinch of artistry—something that speaks through bold graphics but subtle colors. It’s the kind of fit you can wear to a family function, but also rock confidently at an exclusive event or a night out. Q: Who do you want wearing your clothes? A: A mix of sneakerheads, hypebeasts (the buy because it’s fire, not just hyped kind), “rich white boys”, and your average fly New Yorker. Add on The fathers of both. (Yacht Party with both dads rocking gone cause trouble smh) Q: Why should your audience want to wear your clothes? A: If you pay attention to details, if you ride with people who have purpose, if you want to look like you just smell good, if you want to be comfortable, fly, and still slightly professional—this is for you. If you want your homie to ask, “Yo, where’d you get this from?”—this is something only a few can really pull off, y’know? (this is the line you can wear any Jordan’s with 🙂‍↕️) Q: What are three other brands you believe your brand aligns with? A: I’d say it’s a blend of Polo/Ralph Lauren, a brand called Boredom Kills (check them out on IG), and this newer underground brand called Kingsplay—if ykyk. These are just off the top right now, as I go deeper this can alter later. Name of the Brand: “Katori Kota” Where creative design meets high-end streetwear. The name has personal value to me, but if a random were to see it without any context, I feel like it gives off this high-end designer impression; but also a mysterious vibe to it too. Not like a spooky grungy Scooby doo mysterious, but something you never know what’s really going to happen next.. All in all, lmk how you guys feel about this breakdown, definitely interested in seeing everyone else’s brand identity breakdowns—throw them in the comments!

Need to watch the next modules, i come from ecom background, i currently own 3 brands 1 is a clothing brand doing 105k a month, so if anyone has any question lmk