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12 contributions to Content Academy
Are You Making This HUGE Mistake With Your Business?
It's a funny clip so watch it, but I see this all too often (and it's not all that funny to the person suffering). And I've done it myself, so you're not alone. Actually, after I sold my previous company I did this (or some form of it). I call it—Imaginary business building. The website, the tagline, the chatbot. Oh, and don't forget the business cards.... But NO business. Everyone can see it but you. I have a client, a 40 person content team doing $100K/month and they JUST started to build their website. Yet people with no business, spend hours and hours and hours building things that no customer will ever see. And if they do, they won't really even understand what you do. Sell first, get customers first. Come up with an idea. Grab your phone, call a few people you know. Make some content. Have a Calendly link to book calls. Sell some stuff on those calls. That's all you need to be doing when you're starting out. P.S this is exactly what I'm going to be helping people with in my new community the No-code Rebels (with regard to automation and AI businesses)!
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New comment May 23
Are You Making This HUGE Mistake With Your Business?
4 likes • May 20
Comedians roasting startups, so awesome thanks for sharing!
😞 It's Not Always Suppose To Feel Good
Yesterday I posted a potential icon for my new community. I thought it was pretty cool. The majority didn't. I have to admit it didn't feel good. And this post isnt really about the logo, I'll be fine 🙂 its just to show you that you're not alone. And it reminded me of countless other videos and posts that I've made on social that made me feel the exact same way. I wanted to delete the poll to be honest. But I didn't. Because that wouldn't have be fair to the many people that took the time to vote and comment on the post. I learned a lot. I think that's the key. The comments were quite insightful. Thank you btw 🙏 You have to understand that more than anything, social media, community, posting, etc... is first and foremost a place to learn, to gain insights. The profits only come after the insights and learnings. You can't get those insights if you don't post it, if you delete everything you post. It's not about winning every time time. Winning comes after losing. So just get those loses over with already so you can win.
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New comment May 22
😞 It's Not Always Suppose To Feel Good
8 likes • May 19
1. Learn 2. Iterate 3. Repeat Thank YOU for being bold!
Need Your Opinion? Best LOGO Reveal for the Kontent Engine?
My video editor @Sven Immelmann put these together for me. Which one you like best? 1. https://youtu.be/oVzc-yyqzck 2. https://youtu.be/o2AxCtYJCSs 3. https://youtu.be/DB6P2mJTvXE 4. https://youtu.be/KJq0nYUIJrs Drop any extra ideas comments in the comments too!
Poll
39 members have voted
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New comment May 1
Need Your Opinion? Best LOGO Reveal for the Kontent Engine?
4 likes • Apr 27
Definitely number three! I wasn’t sure if you intended us to go with the beginning of a YouTube video? But if so, I would also suggest to perhaps shorten it even more. Most of us only have 3 to 5 seconds to really catch someone’s attention on YouTube and I’m not sure logo reveals are recommended on the front of the YouTube video… But I’m not expert in YouTube algorithms lol. BTW number three stood out to me as best because your actual company name shows up early. It doesn’t leave people wondering in case they are not familiar with K.
2 likes • Apr 27
@Stephen G. Pope NP and hats off to your video editor!
Does your mind go blank
…when you need a fresh hook for a video? I’d stop scrolling if I heard “Here’s why I don’t believe in [common practice ].” Which of these gets your attention? Some of these are better hooks than I’ve heard before. I hope this helps. Full list at: https://angiegensler.com/110-social-media-hooks-that-grab-attention/?epik=dj0yJnU9Y3V5U0twR180cENwelRENzZGc1NDYXFRTjlXN1M3b00mcD0wJm49d1A1UkVHMkRkNDVjMnoyeHZ3TVc3dyZ0PUFBQUFBR1gtTmVN
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New comment Mar 27
Does your mind go blank
1 like • Mar 26
I hadn't seen a one-stop list like that before, thanks for sharing it! I don't have a particular fav since many of them can be great depending on context...
1 like • Mar 26
BTW for fun I asked Google Gemini (an LLM like ChatGPT) the following question: - Here are 110 social media "hooks" intended to stop the scroll. (1) Give me feedback on them. (2) Re-order them according to highest conversion probability. And it came back with the following... perhaps matter of opinion and maybe another GPT / LLM would give different results (especially if you tell it which social media channels your targeting), but might be interesting insights. === GPT EVALUATION Here's my feedback and re-ordering of your social media hooks. I've focused on hooks that strike a balance between grabbing attention, offering value, and being relevant to a broad audience. ➡ Top-Tier Hooks (High conversion potential) - Want to know something crazy? _______ [unexpected fact or revelation]. (Intrigue is key!) - Can I share a secret? The best ________ [topic] strategy is _______. (Exclusivity, insider knowledge) - I don't know who needs to hear this, but _______ [encouraging or motivating statement]. (Relatable, builds community) - How to ___________ [positive result] in just _____ [number] easy steps! (Clear value proposition) - You'll never believe this transformation in _______ [aspect of life or work]. (Promises a dramatic reveal) - Comment FIRE if you want ________ [benefit or result] for yourself! (Interactive, encourages engagement) - I can't believe I'm sharing this _______ [personal experience or tip]. (Vulnerability + valuable info) - What happened when I __________. (Stories sell, piques curiosity) - Unpopular opinion: _______ [bold statement or perspective]. (Sparks debate, strong stance) - If you have one _______ [goal], start doing this! (Clear call to action + focuses on a singular goal) ➡ Mid-Tier Hooks (Still good, situation-dependent) - Lessons I learned from overcoming blunders in _______ [specific situation or activity]. (Authenticity, but niche appeal) - Ever ask yourself, how can I improve my _______ [aspect of life or work]? (Broadly relatable but common) - Are you struggling with _________? This should solve your problem! (Problem-focused, needs strong follow-through) - Tag a friend who needs to see this. (Good for shareability) - You need to hear this today: _______ [uplifting or motivating message]. (Can come across overly generic) - Did you know that _______ [statistic] of people struggle with _______ [common issue]? (Needs a unique stat/issue combo) - Comment something you've heard about ________ that might be a myth! (Can be great IF strong myths exist) - ______ [number] ways to level up your _______ [specific area] game! (Standard format, needs super compelling topic) - Calling all _______ [specific group]! Resist the urge to _______. Here's why. (Niche dependent)
If you were me... what would you do
firstly, I would love to get some feedback regards the video content but also considering a thumbnail swap to this.
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New comment Mar 25
If you were me... what would you do
2 likes • Mar 25
@Govind Mudhar good start! Some quick feedback. Pros 1. You've got very good energy and speaking voice (nice mic, too) 2. Your studio setup is looking great 3. It seems like a highly relevant topic today Possible Adjustments 1. I loved your "thinking" at 0:44 (see attached)... it seemed like the first time you weren't as heavily scripted and the real you seemed to come through... that's all IMO since I don't actually know you in person of course! 2. I'd suggest using a "key" light positioned in front of you, offset about 45 degrees (no need to measure), and just slightly above your eye line. It'd help separate you from the background, capture your eyes, and draw viewers in. 3. I really liked how you went from this-to-this in the pop-ups, but I'd suggest starting with that and make that part longer... tell us your journey to build authority/credibility... I think Alex or someone said something like "say what you did and share it with others" (paraphrase). At the moment, the video feels (1) a bit like you're reading something someone else wrote vs (2) sharing something that's personal to you that you did yourself... again, IMO since I don't know if you actually did script it... but #2 is really where people feel a connection because it builds on your personal authority/experience. This would also help you separate yourself from all the other similar videos out there. There are a LOT of other YouTube videos that talk about similar tips (detox, sleep, etc), but NO ONE can talk about YOUR personal story... and that's what will separate you from the crowd / red ocean. 4. I'd also suggest making big bold text transitions, perhaps even full screen slides, between your 5 tips... the current text feels too small and could easily be lost. TLDR; you might start with your personal story, slow your pacing down (more thinking vs fast), adjust text, and add a key light. Very good start!
1 like • Mar 25
Forgot the thumbnail, I'd definitely add your face in there! One way might be to use your BEFORE/AFTER side-by-sde, as in "From THIS to THIS in 7 Days" feel. But if you keep the graph (and add your face somewhere), then also label the vertical access... does that represent health, life, etc?
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Kris Van Nest
3
23points to level up
On-camera 📹 coaching to stand out 🤩 and grow your business 💵 faster 🚀

Active 13m ago
Joined Jan 31, 2024
Jersey City, NJ USA
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