It was April 20th 2024... The day everything changed for me... I woke up, grabbed a cup of coffee and watched this hormozi video After watching that video I knew I had to get in on this thing called Skool. I started a community for all of my past clients that I had taken out fishing. Around 50 people joined for free in the first couple of days because I already had relationships with them. I spend WEEKS building out a course and pretty much wrote an entire book. Now I was finally ready to monetize. Or so I thought. $29/mo for exclusive access to all my weekly fishing reports. Blasted FB ads. Posted on every other platform I had an account on. Reached out to everyone I knew. Total MRR... $0.00 It felt like the universe slapped me in the face. I asked myself "why didn't this work?" And then I realized I was selling what I wanted to sell and not what the marketplace wanted to buy. It was a hard lesson to learn because I had poured my heart and soul into this launch. It took me a couple days to figure out what my next move was going to be and then it clicked. Thats it! I'm going to help other fishing guides like myself! I scrolled for DAYS on Google sending messages to fishing guides all around to USA and collecting leads. "Hey! This is Captain Nate, I started a free community for fishing guides. I don't know what its going to be about yet, but if you want to join just let me know and I'll send you the link." 102 guides joined. I bet you think this is the part where I start making money. WRONG I had another epic fail. My offer was helping them set up their own skool community. I sent personalized looms with links to start their 14 day free to each of them with plans of raking in that 40% affiliate commission. I thought I had figured it all out. The next day when I woke up I checked my phone and saw exactly 0 people signed up. But what I did see were some angry messages from people who thought I was running some sort of pyramid scheme.