1. Prioritise Your Headlines Spend 80% of your effort on crafting strong headlines—they're the first thing people see! Create 10-15 variations with subtle differences and test them all to see what works best. 2. Focus on Benefits, Not Features Great ads make people feel something. Whether it’s boosting social status (like luxury brands) or playing like Tiger Woods (think TaylorMade Golf), emphasise the benefits, not just the features. Show how your product or service improves their life. 3. Handle Objections in Your Copy Address common objections upfront in your ad. Include bonuses, guarantees, and other ways to reassure potential customers. 4. Create Ethical Scarcity and Urgency Use scarcity and urgency to motivate action, but ensure it's done in an ethical way. 5. Include a Strong Call to Action Make sure your CTA is clear and gives people the next steps they should take.

Hi Amazing community, Last weekend, Pablo and I did the Bay Run (well, we walked 😄) and had an awesome time! We talked about life, business, and exchanged insights. By the end, we had a bunch of new ideas and left feeling super inspired. 🌟 We’d love for you to join us this time! It’s a perfect chance to connect with like-minded entrepreneurs, share experiences, and walk away with fresh ideas and motivation. What: Coffee, Walk and Connect Date & Time: Saturday October 12th @ 10 am Location: 38 Frazer St, Lilyfield NSW 2040 Join us for a fun, casual morning where you'll meet new people, get some light exercise, and have inspiring conversations. 🌟 We’ll kick off with a relaxed walk, giving everyone a chance to bounce ideas around, share wins, and swap stories.

Hi Team, I'm thinking of building 2x courses for our skool.com community as we expand and grow. ➡️ 1. How to Find, Connect, and Build a Relationship with a Mentor Why It’s Valuable: Having a mentor can be game-changing for personal and professional growth. But many people struggle with knowing where to find the right mentor, how to approach them, and most importantly, how to build a mutually beneficial, long-term relationship. This course can fill a huge knowledge gap for aspiring entrepreneurs, professionals, and even students who are looking for guidance. ➡️ 2. How to Find a Great Network Why It’s Valuable: In business and life, your network is your net worth. A strong network can open doors, provide opportunities, and offer support—but many struggle to figure out where to find the right people, how to build genuine relationships, and how to leverage their network without coming off as transactional. This course will teach people how to strategically build a powerful network that serves them both personally and professionally. 🌏What do you guys think?!?!

When it comes to client selection, your qualification criteria are non-negotiable. It doesn't matter how tempting a referral is—if they don't fit, they don't get in. Saying yes to a client who doesn’t align with your standards is a fast track to more headaches than it’s worth. Referrals are great, but they’re not a free pass. Protect your work, your reputation, and your sanity by sticking to the process. If they don’t meet the criteria, it’s a no.

Hi 👋🏽 I'm Sach Decided to up and leave London and moved to Sydney and 18 months in... best decision I've made. I'm a tranformation & agile nerd 🤓. An advocate for change & personal growth 📈 My challenges for this year is to run a sub 4hr marathon and learn to code (Python). Keen to hear your personal growth challenges for the year?