I want to be sure the Q&A is available to as many of you as possible. Vote in the pole below for your preferred choice of times during the day. Or feel free to give another option in the comments. I’m leaning towards an evening midweek.

Hello everyone I am the owner of Tierra Design, which is an outdoor living and landscaping company located in Sioux Falls, South Dakota. We (me and my husband) opened our business in May 1st of 2021. My husband has been in landscaping for year so he does all the installs while I run all the aspects of the business that is not seen. We live in a city that's population is around 300,000. This is what we have currently done to grow our business by year from machinery, gross revenue, systems, etc. We normally have at minimum 2-3 people working on every job, that would be my husband plus 1-or 2 other individuals. 1st year (2021) 72k Sold - Left my full time Job - Set up business entity - Started our Google page - Set up Facebook and Tiktok pages - Bought a 1500 Chevy Truck (Paid in full from my savings 16k) - Researching about the Industry (As I knew nothing) - Went to Crux Lon's Outdoor Bootcamp to help me learn more - Got CRM - Synkedup to help with quoting to make sure we are a profitable business 2nd year (2022) 90k Sold - Bought a 2018 2500 Truck to better haul (got a loan $531 monthly payments) - Set up Instagram - Set up a NEXTDOOR page for the business as well as a landscaping group - Drove 8 hours away to go to a free design class to learn how to design - Got Realtime Landscape Architect, a design program, that was the most bang for our buck - Shadowed another company for 9 days - Started taking steps to get website initiated 3rd year (2023) 172k Sold - Bought a 13k Dump trailer (got a loan $30 monthly payments) - Set up our 1st Website (before the beginning of the season) cost 3k for a one page site - Ran Facebook ads - Got one lead from it - Shadowed another company for 4 weeks - Started up in the Hardscape Mentor Group 4th year (2024) 300k PENDING - Set up another newer better website (that I own and host) cost was 4k has like 6 pages - Started SEO for Google and the website - Bought Starbucks Cards for my vendors and employees (hardscape, & nursery) - Ran 1 month of Facebook ads with no leads from it - Paid off Dump trailer - Bought a small skid loader (Bobcat S70) in October (paid in full 16k)

Glad to have you all here! This group is all about taking control of your marketing with strategies that actually work—and don't require you to rely on agencies that overpromise and underdeliver. Take a minute to introduce yourself! 👋 Let us know: 1. What trade you’re in (landscaper, deck builder, remodeler, etc.). 2. What’s the biggest issue you're hoping to solve with your marketing? Looking forward to hearing from you and helping you crush those goals! 💪