Intro - Tierra Design - How we started (Yearly Recap)

Hello everyone I am the owner of Tierra Design, which is an outdoor living and landscaping company located in Sioux Falls, South Dakota. We (me and my husband) opened our business in May 1st of 2021. My husband has been in landscaping for year so he does all the installs while I run all the aspects of the business that is not seen. We live in a city that's population is around 300,000. This is what we have currently done to grow our business by year from machinery, gross revenue, systems, etc. We normally have at minimum 2-3 people working on every job, that would be my husband plus 1-or 2 other individuals.

1st year (2021) 72k Sold

Left my full time Job
Set up business entity
Started our Google page

Set up Facebook and Tiktok pages
Bought a 1500 Chevy Truck (Paid in full from my savings 16k)
Researching about the Industry (As I knew nothing)
Went to Crux Lon's Outdoor Bootcamp to help me learn more
Got CRM - Synkedup to help with quoting to make sure we are a profitable business

2nd year (2022) 90k Sold

Bought a 2018 2500 Truck to better haul (got a loan $531 monthly payments)
Set up Instagram
Set up a NEXTDOOR page for the business as well as a landscaping group
Drove 8 hours away to go to a free design class to learn how to design
Got Realtime Landscape Architect, a design program, that was the most bang for our buck
Shadowed another company for 9 days
Started taking steps to get website initiated

3rd year (2023) 172k Sold

Bought a 13k Dump trailer (got a loan $30 monthly payments)
Set up our 1st Website (before the beginning of the season) cost 3k for a one page site
Ran Facebook ads - Got one lead from it
Shadowed another company for 4 weeks
Started up in the Hardscape Mentor Group

4th year (2024) 300k PENDING

Set up another newer better website (that I own and host) cost was 4k has like 6 pages
Started SEO for Google and the website
Bought Starbucks Cards for my vendors and employees (hardscape, & nursery)
Ran 1 month of Facebook ads with no leads from it
Paid off Dump trailer
Bought a small skid loader (Bobcat S70) in October (paid in full 16k)

In all, I do not know how to run Facebook ads, I am not sure how to market. I can make a decent reel here and there when I have time to be imaginative. I am hoping to get our marketing into a better space so that we do not have a slow months which I have encountered every year in Aug- Sept. I am wanting to move away from the small jobs, like $500, and would like to be able to get jobs with a minimum of 5-10k instead. I want to bulk up my website and my Instagram/Facebook pages so that clients can research to find out more about our company.

I think for the last two years marketing has been my goal, but I believe that it will probably always be a goal as to keep the company in a continual growing space. Even though this has been my goal I am not wholeheartedly sure how to do this.

Hope to get to know more of you also. I am expectant for year 5! I hope some of my information helps others.

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