Part five - How to Build Your Email List with Chatbots - Align your strategy with your landing page
Hey Folks sorry to take so long in bringing this to it's conclusion, but here it is: It doesn’t matter which strategies you use to build your email list using chatbots, what is important though is to align each strategy with your particular landing page. The chatbot on your home page, for instance, should not follow the same methods as a chatbot on your product page or blog. This is where customizing your chatbots makes all the difference. For example, a chatbot communicating with a user on a product page may be automated to offer a discount or promotion. Whereas, a chatbot on a blog page may be better suited for offering a lead magnet or gamification. The better tailor your chatbot's actions to your users' actions, the more successful your list-building strategy is going to be. How to get started As you can see, chatbots can help grow your email list while serving other functional purposes for your business. If you are still not sure where to begin with your chatbot you can follow a few simple steps to get started. Develop your chatbot strategy Begin by selecting a chatbot provider that will suit your needs and budget. Once you've selected it, it's time to build your strategy. Here are some questions to ask yourself: - How many different chatbots are you going to need? - Where will they be set up? - Will you offer special discounts? - Will you be using a lead magnet? If so, what is the lead magnet? You should also consider how much you want your chatbots to engage with your users. For example, do you want your chatbots to reach out proactively to each site visitor? This is going to be a website chatbot. Or, do you prefer to wait for users to message your chatbot directly? This could be a Messenger chatbot attached to a Facebook page. Remember, these strategies can also vary based on page or user activity. Create your chatbots Once you are confident in your strategy, it's time to create your chatbot. With the right Chatbot platform, you can build and launch customer service bots with no programming skills.