I launched shopping campaign for a client 3 days ago. But, it's only spending a very small budget right now, There's no errors in GMC, my bids are a little higher than benchmark max CPC Anyone knows why it could be? Maybe when the campaign starts, it doesn't spend? Benchmark cpc is 4.5, my max bid is 5....
Hey guys When starting a new account do you start with standard shopping or Pmax? Some people on youtube suggest starting with Pmax. Some say it's a better foundation to start with shopping. What do you suggest? And if you start with Pmax, is it full build or feed only? Thanks
@Stephen Gache Got it, thanks stephen, I wanted to ask one more thing if you don't mind. While setting up a shopping campaign, when selection conversion goals. Do you just choose purchase or purcahse +ATC etc? Like, I have create the conversion actions for ATC but how do I track it with the campaign? Thanks
@Stephen Gache I used to think that it will help me understand where is the drop off in the funnel so I can understand what needs improvement. And I used to think that if I put it as secondary and purchase as primary, that will work normally. Thanks for the reply stephen
While setting up a shopping campaign, when selection conversion goals. Do you just choose purchase or purcahse +ATC etc? Like, I have created the conversion actions for ATC but how do I track it with the campaign? Do I just select it along with purchases while creating the campaign? Thanks
September's AMA answers are now uploaded to YouTube! I go on a bit of rant with the first question by Tammy. Sorry to anyone where you might not feel I answered your question fully and instead start ranting - I'm prone to go down rabbit holes especially when riffing Q&As like this. Hope you all get some value and I hope to see you on October's AMA which I will post the thread for questions towards the weeks of the 21st. @Tammy Bridges @Vijay Kumar Pathipaka @Jacek Pyziak @Rob Sanders @Mohamed Tefridj @Lawrence Pryor @Ashley Longoria @Caro Rios @Alley Hassen @Tommy G @Nichol Low @Jami Leclerc @Planters Exchange @Matt McCormick @Dave Christie @Charisse M @Krushna Sharma @Gabriela Morosanu @Jim Hamiod @Amanda Coleman
Thanks for this Austin. Can you make a video on conversion tracking? How it works after the shopify update and how to set it up now - manually vs with apps
@Ariful Isalm Thanks for the explanation Ariful. I don't have that much technical understanding right now, lol. Hopefully will come with time and experience.