Massive CTR drop on Display Ads
Has anyone else experienced a massive CTR drop and have a good approach to fix this? I work in the finance industry so I deal with "all ads limited by policy", but have still gotten conversions like you see in the screenshots. We target a specific age range and locations around our offices. There was no significant change I made on the date that the CTR dropped. This CTR drop is consistent across two different display ad campaigns. We spend $50 per day per campaign. Any ideas and/or solutions would be greatly appreciated!