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Owned by Robb

Hero Mission

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Hero Mission: Master the art and science of creating engaging content and delivering results. Collaborate, learn, and innovate!

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8 contributions to Hero Mission
When creating content ask yourself...
🚀 Is this inspiring? 🚀 Is this empowering? 🚀 Is this elevating? 🚀 Is this motivating?
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When creating content ask yourself...
Sample Hero Mission: Betty wants to be beautiful
Sometimes its easier to see an end result so you can work backwards from there. Here is a sample Hero Mission that was AI generated. Take a look, ask questions. https://www.skool.com/content-blueprint-7521/classroom/f31fda89?md=0895307443bd413fbba45c2e63c333cf
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GPT: Hero Builder
Want to test out my GPT for Hero Building? https://chatgpt.com/g/g-qMX8urTcO-hero-mission-hero-builder This is a good tool to get started and to get you thinking. Ultimately, you really want to speak one on one to your existing Heroes (Favorite Customers) to really get accurate details... but that does take a lot of time and energy. It IS worth it... but I know, sometimes you just need a launching point.
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I'm the Digital Maverick
Hey, I'm Dave, I'm the Digital Maverick. I've hacked bureaucracy in the Canadian Government as a digital catalyst within the Canadian Army. I started Intuitecht last year, a company with the following vision : "To empower humanity through accessible and responsible technology, bridging the digital divide and fostering a future where innovation improves lives, drives business, and strengthens communities." Am looking to expand my reach by starting a Skool community to share my knowledge and experience with the world. LinkedIn
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New comment Sep 25
0 likes • Sep 22
Great to have you Dave! Question... What is the role of the person you are trying to help (Hero/Customer) and what are you helping them achieve (Mission/What is the job they are trying to do)?
The Fatal Mistake: Blockbuster's Disregard for its Mission Led to Its Demise
It was a fateful meeting in the year 2000 that ended up destroying Blockbuster. Blockbuster had an opportunity to buy Netflix for 50 million dollars. Blockbuster was worth about 5.9 Billion dollars at the time. John Antioco, Blockbuster’s CEO held back laughter at the idea of the purchase while Ed Stead, Blockbuster’s legal council expressed how Netflix would never make money. Netflix was 3 years old at the time and was founded by Reed Hastings and Marc Randolph who started the company because they hated late fees. After the 2000 meeting, Blockbuster began to decline, losing about 4 Billion over the next three years. 🎯 The Mission of Blockbuster was: ============= “To be the global leader in rentable home entertainment by providing outstanding service, selection, convenience, and value.” ============= The mission was ignored or likely not even considered when declining to purchase the Netflix team. It was 100% a revenue decision. If you Google, “We are in the business to make money.”, you will find it said by CEO after CEO and I can’t help but think that was the mindset of John Antioco. I totally get that a business needs to make money, but shouldn’t a company be in business to fulfill its Mission first? A company’s Mission is its “Purpose” and should be its motivation, not revenue. I can’t help but think, that if John Antioco and Ed Stead, the leaders of Blockbuster, BELIEVED in their company's Mission, they would have seen the value in Netflix, taken them seriously, and would have made a different decision. It was later in 2007 when Carl Icahn moved in and drove to remove John Antioco. Carl Icahn seemed even less motivated by the Blockbuster Mission and implemented a leadership team lead by Jim Keyes that made moves counterintuitive to the Mission. Specifically focusing more on brick-and-mortar and less on the online business. I think you would be hard-pressed to say Brick and Mortar is more convenient than online even back in 2007.
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The Fatal Mistake: Blockbuster's Disregard for its Mission Led to Its Demise
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Robb Luther
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@robb-luther-7949
20+ Years of marketing and business growth experience.

Active 58d ago
Joined Sep 13, 2024
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