I've been contemplating testing out a separate high tailed keyword campaign alongside the current exact match campaign I have. The goal with this high tail keyword campaign would be to get lower cpc's. (speaking about search campaigns here) For example, we currently have the exact match campaign running keywords like: [snowboard] [snowboard buy now [snowboard buy near me] Now, we're looking to add in a new exact match campaign with essentially the same keywords, but a longer tail on each of them: [snowboard buy now in florida] [snowboard buy near me california] etc. (these are not the actual keywords, but examples to portray the idea that they are only slightly different in the aspect of length) Does anyone have experience with this, or seen two campaigns like this conflict with each other?

Recently I created an updated dashboard through a subdomain, and now it's time to change the conversion goal tracking... The previous flow was: Visit Website < Complete lead gen form < purchase < be directed to dashboard (subdomain, however this was done after payment to where it didn't matter, since the tracking ended after purchase) The new flow will look like: Visit Website < Complete lead gen form (option to do on subdomain) < create an account in dashboard (subdomain) < purchase inside the dashboard (subdomain). So my question here is, how would you go about making this switch smoothly?

For a single service business I'm running, I recently switched the campaign from Maximize conv. value to Maximize conv (conv. value had been working well, but slowly declining in performance). The main reason for this switch was because there's only 1 value for this single service, and I figured making the switch would assist in scaling. However, when I made the switch, the CPA dropped from $8-9 to $4.5-6, and the lead quality totally plummeted. I tried putting up a tCPA of $7.5, but it hasn't really made a difference in CPA (I've given it time). Any thoughts or suggestions on what to do next? Could it be worth just going back over to the Maximize conv. value?

Recently I created an updated dashboard through a subdomain, and now it's time to change the conversion goal tracking... The previous flow was: Visit Website < Complete lead gen form < purchase < be directed to dashboard (subdomain, however this was done after payment to where it didn't matter) The new flow will look like: Visit Website < Complete lead gen form (option do to on subdomain) < create an account (subdomain) < purchase inside the dashboard (subdomain). So my two questions here are; Any recommendations on the best way to switch primary conversion goals? Any recommendations on the best way to switch this over to a subdomain from a normal domain?

Starting to see these AI essential recommendations (refer to screenshot). Do you think they are truly essential, or just another google recommendation that doesn't make that much of a difference?