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I've analyzed $100M+ in ad spend. Here's a hard truth: Even "high-intent" keywords can drain your budget. Last month, I cut all paid search for a client. Risky? Maybe. Results? • CAC dropped by 40% • Organic traffic rose 15% • Overall conversions stayed steady The lesson? Sometimes, the best strategy is to step back. Reassess. Reallocate. Your ideal customers might not be where you think. Have you ever made a bold move that paid off? #MarketingStrategy #ROI #SEO #Entrepreneurship #PPC #Conversions #Sales